All posts tagged: united

UNITED: where the project is up to

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Early on in the piece, we mentioned that the purpose of Project UNITED was to provide information and education to our community on the importance and significance of good health and active lifestyles. Apart from doing so through various genius informational blog posts, our mid-term plan is to host a few seminars and expos for our community covering off on key elements of good health – mental welfare, physical well-being, engaging in communities, nutritious eating habits, being a healthy influence, etc. At this stage, we hope to host our first event in October 2016. Yes – OMG, YOLO, and …

UNITEDUNITED: where the project is up to
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Project UNITED shirts are live!

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As the old saying goes, the way to a mans heart is through his t-shirt

We are over the moon to announce the release of our first official product, the UNITED performance tee series. The shirts are a light tri-blend material available in Slate (dark grey), UNITED Blue (pretty much just a regular blue) and OMGyellow (eye-burning fluorescent yellow).

We had given the prototypes an absolute flogging over the course of the last few months to ensure that they hold their shape and maintain their colour even after being put through weeks of workouts, washing machines, and dryers. Having …

UNITEDProject UNITED shirts are live!
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The UNITED Shoe v1.0 review

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A few months ago we acquired a few prototypes of the UNITED shoe v1.0 – Project UNITED’s “first draft” of our multi-purpose fitness shoe. The v1.0 was based on shoe models created by market leaders but modified enough to suit the needs of our community, and also to avoid getting brutally sued.

The prototypes were field-tested to see how they performed under the types of strain we’d expect most active footwear to handle. For the most part, they handled it okay, though there was certainly a lot of room for improvement.

Shoe anatomy


The v1.0 was designed and constructed to deliver …

UNITEDThe UNITED Shoe v1.0 review
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A “genius” idea

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We had just completed a morning routine and were sitting around having a breather. Sweat was pouring out of us like crazy and that giddy recovery had started to replace the exhaustion. The conversation commenced by bouncing “reviews” of the routine we had just completed off each other. Basically we just swore a lot.

Once we got that out of our systems,  we moved onto general conversation – the weekend previous, the weekend coming, humorous things we encountered up to that point in the week, and new fitness purchases. One of the crew had purchased a new pair of shoes …

UNITEDA “genius” idea
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