All posts tagged: research

Meeting our makers

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Part of the Project UNITED plan is to work towards bringing athletic apparel and footwear to athletic communities with a view to establish a brand that represents community athletes rather than one or two elite performers. Our shoe philosophy can be found here. In previous posts published under The Process, we had spoken about our need to find a manufacturer that suited our objectives.

Finding a manufacturer that we could trust, that wasn’t just trying to get hold of our money was a lesson in persistence and faith. We encountered a lot of opportunistic businesses that saw us …

UNITEDMeeting our makers
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Prototypes are on their way!

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After a whole lot of discussion and planning, we are now in the process of testing out the prototype models of the UNITED v1.0. Despite there being a WHOOOOLE lot of work to be done to get the v1.0 up to athlete standard, we are pretty excited to give the demo’s a hiding! A lot of fine shoes were destroyed in the process so that we could understand how they were made and what materials will work best. May their soles rest in peace.

Prototypes

Once the prototypes arrive, the UNITED athletes will put them through the wringer to see how …

UNITEDPrototypes are on their way!
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So… now what?

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After we had calmed down from the hysteria of the idea (and by “hysteria” I mean confusion), we started to logically outline the basic high-level steps to achieving our goal – the goal being to create a desirable athletic shoe that would supplement our plan to invest in active communities. At this point we were not concerned with what could or couldn’t go wrong, or pricing, finances, logistics, shoe styles, or time frames. We basically “how-would-ya’d” the concept over the course of an hour or two; “how would ya create the product?” “How would ya promote the product?” …

UNITEDSo… now what?
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