Part of the Project UNITED plan is to work towards bringing athletic apparel and footwear to athletic communities with a view to establish a brand that represents community athletes rather than one or two elite performers. Our shoe philosophy can be found here. In previous posts published under The Process, we had spoken about our need to find a manufacturer that suited our objectives.
Finding a manufacturer that we could trust, that wasn’t just trying to get hold of our money was a lesson in persistence and faith. We encountered a lot of opportunistic businesses that saw us …
